Description:
For the fall release of TITANFALL 2, Electronic Arts (EA) and Mountain Dew/Doritos partnered for the "Fuel Your Titan" promotion. The program allowed gamers to unlock in-game rewards with promo-codes found on specially marked packaging of Mountain Dew and Doritos packaging.
Rewards included experience points, custom character skins and all-new game modes. The partnership was promoted on the Mountain Dew/Doritos website as well as their social media channels.
Partnership Opportunity:
Company:
Electronic Arts (EA)
Partner/Category:
Mountain Dew, Doritos /CPG
Timing:
October 4th Quarter 2016
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Discount / Special Offer / Promo Code
On Pack
Discount / Special Offer / Promo Code
Media Elements:
Online
Signage
Social Media
TV Spot
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Electronic Arts (EA)
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