Partnership:

Tito's Vodka and Sugarfina

Description:
Tito's Vodka partnered with luxury candy boutique Sugarfina for a collection of vodka-infused candies.

The partnership featured two new sweets inspired by well-known alcoholic beverages such as the Moscow Mule. One of these candies were called American Mule Bears and were non-alcoholic gummy bears imbued with Tito’s and a splash of ginger beer. The collection also featured some alcoholic candies with Tito’s Vodka Cordials. The Cordials were made of rich dark chocolate with a sip of Tito’s contained inside.

The sets were sold in a customized signature Sugarfina cube. The candies were also sold in a "Vodka Is Always a Good Idea Candy Bento Box" which contained both flavors.

Partnership Opportunity:
Tito's Vodka/Beverages
Partner/Category:
Sugarfina /CPG
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-14
Companies Involved
Tuck

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