Description:
This exclusive partnership included a custom television commercial highlighting DirecTv's outstanding customer service in a remake of the game show format To Tell the Truth.
Alex Trebek returns as the original host of To Tell the Truth and the judges must correctly guess which network provider has the best customer satisfaction. Compared to the other providers, DirecTv is ranked #1 in customer satisfaction for four years running - and with this fact DirecTv is proven to be the "truth teller"!
Partnership Opportunity:
To Tell the Truth/Television
Company:
Fremantle
Partner/Category:
DirecTv /Television
Timing:
2010
Target:
Promotional Elements:
Branded Content
Media Elements:
TV Spot
Celebrity Appearance / Endorsement
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Fremantle
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