• Free outdoor Home Designer location designed to get players moving, encouraging active play and bringing sports into everyday in-game stories. This includes areas to work out and play sports such as skating, basketball, football and volleyball.


• Premium Style Packs inspired by adidas Originals collections, including Firebird, Superstar, and Adicolor featuring iconic silhouettes in bold colourways, and the brand's iconic three stripes, reimagined as mix-and-match digital pieces.


• Limited-edition in-game gifts, including adidas period-proof sportswear designed for comfort and confidence, supporting girls to stay active through every stage of growing up, as well as sport equipment such as a yoga mat and a sports bag.

The message is simple: when tween girls feel supported and confident, they are more likely to keep playing sports.

The collaboration is rooted in a key moment for girls in sport. Research from the Women's Sports Foundation shows that by age 14, girls begin dropping out of sports at higher rates than boys¹, often as puberty impacts confidence and comfort in athletic spaces. Together, Toca Boca and adidas aim to create experiences that build confidence, foster self-expression, and inspire girls to keep participating in sports as they grow up.

"Toca Boca World is a space where kids can explore identity without rules or expectations," said Mathilda Engman, Co-General Manager at Toca Boca. "Alongside adidas, we're extending that into sport—supporting self-expression and confidence so girls feel empowered to keep playing on their own terms. This collaboration is about helping girls feel comfortable, confident, and inspired to stay active as they grow."

"At adidas, we believe sport has the power to build confidence, community and self-expression" said Thomas Wehner, Global Head adidas Gaming. "By partnering with Toca Boca, we're connecting with tween girls in a space they love and using creativity and storytelling to help inspire continued participation in sport beyond the screen."

The Toca Boca collaboration with adidas launches worldwide on August 21, 2026.