Partnership:

TOGETHER FOR GOOD and African Wildlife Foundation

Description:
Nickelodeon International’s social responsibility initiative, TOGETHER FOR GOOD, partnered with Nairobi, Kenya-based African Wildlife Foundation to launch "TOGETHER FOR GOOD Wildlife Special," an educational miniseries to raise awareness about endangered animals. The goal was to bring a call to action, using Nickelodeon’s globally recognized brand to empower kids to become change-makers. The special premiered July 10, 2018 in more than 170 territories on Nickelodeon’s global network of channels, and Breanna Yde (School of Rock) guided viewers through Uganda, discussing conservation, environmental challenges and profiled the people who dedicate their lives to protecting wildlife at risk. It was the first time Nickelodeon talent was brought to Africa, having filmed the special in Uganda.

Viewers were encouraged to participate through the #AWFRoarChallenge on social media, where kids worldwide could share videos of themselves roaring and scaring their friends. Nick also launched a Tanzania environment in the Dora’s Worldwide Adventure app, which introduced preschoolers to geography with help from DORA THE EXPLORER. The campaign included animal facts, ways to fund-raise and more.

Partnership Opportunity:
TOGETHER FOR GOOD/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
African Wildlife Foundation /Non-Profit Organizations
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-08-05
Tuck

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