Ubisoft and D-Link partnered to promote the December release of the upcoming shooter TOM CLANCY'S RAINBOW SIX SIEGE as well D-Link's newest high-end Wi-Fi router, the AC3200 Ultra. The promotion focused around "Siege Day", an event held at Exchange LA in Los Angeles, CA where contestants had a chance to win the AC3200 as competetive prizes.
Siege Day was the culmination of "The Siege Games", a competitive gaming tour that took place at major video game events around the United States. Gamers participating in "The Siege Games" where gamers fought for the highest score in TOM CLANCY'S RAINBOW SIX SIEGE. A total of 30 winners from Siege Game events faced-off to become the ultimate champion. The event was streamed live on Twitch.tv and featured celebrity appearances.
Teens
Adults 18-24
Adults 25-34
Event / Activation / Experiential
Product Demonstrations / Sampling
Tour
Social Media
Celebrity Appearance / Endorsement
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