Warner Bros. Pictures collaborated with Valpak on a promotion celebrating the release of TOM & JERRY in theaters and on HBO Max.
The collaboration between Warner Bros. and Valpak also supported locally owned business, especially restaurants. The partnership consisted of a Family Movie Night campaign in which Tom & Jerry was the headline on the cover of all 36+ million Valpak envelopes. These envelopes were also tailored to allow hundreds of local restaurants to join the fun by presenting offers for dine-in or take-out to complement the movie-going experience as people watched Tom & Jerry.
Additionally, Warner Bros. slipped $100 checks into specially marked envelopes to cover the bill for the Family Movie Night.
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