Partnership:

Tom & Jerry and Valpak

Description:

Warner Bros. Pictures collaborated with Valpak on a promotion celebrating the release of TOM & JERRY in theaters and on HBO Max.

The collaboration between Warner Bros. and Valpak also supported locally owned business, especially restaurants. The partnership consisted of a Family Movie Night campaign in which Tom & Jerry was the headline on the cover of all 36+ million Valpak envelopes. These envelopes were also tailored to allow hundreds of local restaurants to join the fun by presenting offers for dine-in or take-out to complement the movie-going experience as people watched Tom & Jerry.

Additionally, Warner Bros. slipped $100 checks into specially marked envelopes to cover the bill for the Family Movie Night.

Partnership Opportunity:
Tom & Jerry/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Valpak /Advertising
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
On Pack
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Other
Product Giveaways
Social Media
Created On:
2021-02-19
Last Modified on:
2022-03-10
Companies Involved
Chris B
Chris B Director of Marketing Partnerships & Promotions Valpak
Tuck

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