Partnership:

Tony Hawk's Pro Skater and Chipotle

Description:

Tony Hawk partnered with Chipotle on an esports promotion featuring TONY HAWK'S PRO SKATER.

The partnership included Chipotle naming a menu item after Tony Hawk. The Tony Hawk Burrito included all of Tony Hawk's favorite ingredients.

The first 2,000 fans who ordered The Tony Hawk Burrito, beginning August 10, received an advance demo of TONY HAWK'S PRO SKATER 1 AND 2 for Playstation 4, Xbox One or PC.

Partnership Opportunity:
Tony Hawk's Pro Skater/Gaming & Esports
Company:
Activision
Partner/Category:
Chipotle /Dining
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-09-09
Companies Involved
Activision
Tuck

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