Partnership:

Top Gun: Maverick and Applebee's and Fandango

Description:

Paramount Pictures teamed up with Applebee's and Fandango to promote the theatrical release of TOP GUN: MAVERICK.

For one month beginning May 16, 2022, Applebee's guests nationwide could receive one free Fandango movie ticket when they spent $25 or more in qualifying purchases in one transaction at their local Applbee's by dining in or ordering to go or delivery on the Applebee's website or mobile app. Purchases of $50 or more received two free movie tickets!

While in restaurants, guests could snag a selfie with a life-size standee of Maverick himself and enjoy other surprises throughout their dining experience.

 

Partnership Opportunity:
Top Gun: Maverick/Theatrical
Company:
Paramount Pictures
Partner/Category:
Applebee's and Fandango /Dining
Timing:
2nd Quarter 2022
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Standee
Window Clings / Banners / Decals
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2022-05-18
Last Modified on:
2022-05-31
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