Partnership:

Top Selling Family Games and Ellen's Game Night Club

Description:

Following the launch of the Blank Slate game show with Mario Lopez, The Op Games partnered with Ellen DeGeneres' Game Night Club to bring the popular party game Blank Slate to game lovers nationwide.


Game Night Club, inspired by Ellen’s love for games, is a membership where each quarter, Ellen hand-picks a must-have game along with everything needed to host an epic game night at home.


Starting March 20, 2024, subscribers received Blank Slate along with a curated game night box filled with fun essentials. The Op Games and Ellen also shared engaging content across social media throughout March, resulting in increased game awareness and memorable gameplay moments. Blank Slate is the clever party game where players try to predict each other's thoughts by secretly writing a word to complete a given phrase—scoring points for unique matches with only one other player. Perfect for anyone who loves to have fun, it continues to bring joy and laughter to game nights everywhere.


The partnership resulted in increased game awareness and engaging game play moments.

Partnership Opportunity:
Top Selling Family Games/Toys
Company:
The Op Games
Partner/Category:
Ellen's Game Night Club /Toys
Timing:
March 1st Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
Other
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Email
Influencers / Brand Ambassadors
Online
Other
Product Giveaways
Social Media
Created On:
2025-02-27
Last Modified on:
2025-03-07
Companies Involved
The Op Games
The Op Games
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Tuck

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