Taco Bell and Topgolf are heading to the course together. The brands just announced the Live Mas Open, an inaugural nine-hole tournament hosted by actor and comedian Kevin Hart at The Ranch in Laguna Beach, California, on November 2. The event will also be livestreamed.

The tournament brings together 36 players across nine foursomes, each pairing a qualifying fan with a celebrity, a pro athlete, and a creator. Expect a live team draft, custom challenges, and an on-course drive-thru serving golf-themed Taco Bell food and drinks.

How Fans Get In

From now through September 27, golfers nationwide can qualify for one of the nine fan spots by playing the Live Mas Open Qualifier through Shot Shuffle at participating Topgolf locations, or by entering online at topgolf.com/livemas. Entrants must be 21 or older.

Score 200+ points and you're entered into a sweepstakes; 100 winners get a one-month Topgolf Platinum Club Membership plus an invite to submit a player bio and video. Taco Bell will review submissions and select the final nine fans to travel to Laguna Beach.

Taco Bell is also distributing more than a million rewards-program offer codes for $25 off a Topgolf reservation during the qualifier window, while supplies last.

The Prize

The winning foursome takes home the first-ever Live Mas Open trophy, purple jackets (Taco Bell's riff on Augusta's green), and the chance to bring back a retired Taco Bell menu item for a limited run in 2027.

Why It Fits

Topgolf CEO David McKillips said the partnership is a natural extension of the brand's mission, noting Topgolf has always aimed to make "golf more accessible and social."

Taco Bell CMO Luis Restrepo framed the tournament as part of the brand's pattern of disruption, saying fans have always shaped the brand and this event is designed to bring them onto the course rather than leave them "watching from the sidelines."

For Topgolf, the tournament is another step in positioning itself as golf's most accessible entry point, pairing its Shot Shuffle qualifier format and venue network with Taco Bell's reach to pull a new, younger audience onto the course. The golf tournament joins a growing list of Taco Bell experiential plays, including the annual Live Mas Live event, the Cantina "Early Retirement Community," the