Partnership:

Topgolf and Youth on Course

Description:

Sport entertainment leader Topgolf announced today a landmark partnership with Youth on Course, the nonprofit organization providing youth with access to life-changing opportunities through golf. Together, the two organizations are taking direct aim at one of the game's greatest priorities: ensuring that youth—one of golf's fastest-growing segments—have every opportunity to fall in love with the sport.

From July 1 through September 3, Youth on Course members and Alumni Network members will receive access to Topgolf bays for just $5, Monday through Thursday, from open to noon. The partnership is aimed at keeping clubs in kids' hands all summer long, right when school is out and the opportunity to build lasting habits is greatest.



"Youth is one of the fastest-growing segments in golf, and Topgolf has both the platform and the responsibility to help grow the game," said David McKillips, Topgolf CEO. "In our effort to create 10 million new golfers by 2030, Youth on Course is an important partner and natural extension of our mission. When young people experience the joy of golf early, they become golfers for life. That's good for them, good for the industry, and good for the game we all love."

The timing is intentional. July marks Youth on Course Month, a national celebration of the organization's mission and the millions of rounds it provides young people. By anchoring the offer to the summer months, Topgolf and Youth on Course are giving kids a welcoming, accessible place to play when they have the most time for the game. Both organizations see this summer as the foundation for a lasting partnership, with a shared goal of expanding access for Youth on Course members year-round.

"Topgolf is exactly the kind of partner that moves the needle for our members," said Adam Heieck, Youth on Course CEO. "This isn't just about affordable access. It's about showing young golfers that the game is for them. Walking into a Topgolf venue is a great golf and entertainment experience, and now our members and alumni get to be part of it."



This partnership reflects Topgolf's broader commitment to being a force for growth across all corners of the golf ecosystem, from first-time players to seasoned enthusiasts. With youth participation up 40% over the past five years, there has never been a more critical or more exciting moment to invest in the next generation.

To learn more or to find a participating Topgolf location near you, visit topgolf.com or youthoncourse.org.






About Topgolf

Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.



Partnership Category:
Attractions
Company:
Topgolf
Partner/Category:
Youth on Course /Automotive
Timing:
June 2nd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Product Demonstrations / Sampling
Media Elements:
Blogs
Online
Other
Social Media
Sponsorship
Created On:
2026-06-26
Last Modified on:
2026-07-09
Companies Involved
David M
David M CEO Topgolf
Tuck

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