Description:
Ahead of the theatrical release of TOY STORY 4, Walt Disney Studios partnered with Alaska Airlines for a promotion celebrating the film.
The promotion consisted of Alaska Airlines unveiling an aircraft covered in TOY STORY 4 branding. The TOY STORY 4-themed 737-800 featured decals of TOY STORY 4 characters. It debuted at Seattle-Tacoma International Airport and flew throughout Alaska’s route network until 2020.
On the first flight of the branded aircraft, travelers were treated to a custom celebration at the gate and onboard where they all received a free month of Cinemark Movie Club membership and a free ticket to see TOY STORY 4 at any Cinemark location.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
Alaska Airlines /Travel
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Premiums / Giveaways
Other
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-17
Companies Involved
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