Partnership:

Toy Story 4 and Babybel

Description:

Walt Disney Studios teamed with Babybel to promote the theatrical release of TOY STORY 4. 

The promotion took the form of a sweepstakes in which fans could win a TOY STORY 4-themed adventure for the whole family.

Babybel and The Laughing Cow gave fans the chance to win one of thousands of prizes as well as explore TOY STORY 4 exclusives and a grand prize of an Adventures By Disney vacation "4" the whole family.

Partnership Opportunity:
Toy Story 4/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Babybel /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-06
Companies Involved
Tuck

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