Description:
Walt Disney Studios partnered with Blue Diamond Growers for a promotion celebrating the theatrical release of TOY STORY 4.
Disney collaborated with Blue Diamond Almond Breeze to run a national promotion in which consumers received a Fandango movie ticket to see TOY STORY 4 or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze almond milks.
To claim their ticket, fans took a photo of their receipt with the required items starred and then uploaded that image on the promotion website. Fandango then e-mailed a link to a $12 movie ticket.
The promotion ran from May 10 through August 2, 2019.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
Blue Diamond Growers /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-29
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