Description:
Walt Disney Studios partnered with P&G brand Bounty to promote the release of TOY STORY 4 in theaters.
To build anticipation for the theatrical release, Bounty paper towels came out with TOY STORY 4 branded on-pack prints.
Bounty products sold online or in-store, were sold in packaging displaying TOY STORY 4 characters such as Woody, Buzz and Bo.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
Bounty /Health & Beauty
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-05
Companies Involved
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