Partnership:

Toy Story 4 and Go RVing

Description:

Walt Disney Studios partnered with Go RVing for a promotion celebrating the theatrical release of TOY STORY 4. 

The partnership consisted of a branded TV Spot combining the RV's and travel services of Go RVing with the characters and branding of TOY STORY 4.

Additionally, the companies collaborated for a branded RV tour of the United States. The tour mirrored that of TOY STORY 4's Bonnie and stopped at twenty cities throughout the U.S. The RV stopping at these cities was fully-wrapped in a TOY STORY 4 decal and at each stop offered fans the chance to take photos, win prizes and play carnival games. Fans could take advantage of this family-friendly fun completely free of charge.

Partnership Opportunity:
Toy Story 4/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Go RVing /Travel
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-17
Companies Involved
Tuck

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