Walt Disney Studios partnered with Go RVing for a promotion celebrating the theatrical release of TOY STORY 4.
The partnership consisted of a branded TV Spot combining the RV's and travel services of Go RVing with the characters and branding of TOY STORY 4.
Additionally, the companies collaborated for a branded RV tour of the United States. The tour mirrored that of TOY STORY 4's Bonnie and stopped at twenty cities throughout the U.S. The RV stopping at these cities was fully-wrapped in a TOY STORY 4 decal and at each stop offered fans the chance to take photos, win prizes and play carnival games. Fans could take advantage of this family-friendly fun completely free of charge.
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Branded Content
Window Clings / Banners / Decals
Event / Activation / Experiential
Other
Online
Signage
Social Media
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