Description:
To celebrate the release of TOY STORY 4 in theaters, Walt Disney Studios partnered with Pepperidge Farms for a branded line of Goldfish.
The promotion featured customized Goldfish being sold featuring characters and branding from TOY STORY 4. The Goldfish packaging featured TOY STORY 4 and the Goldfish inside were uniquely shaped to resemble Woody and Buzz from the iconic franchise. Some of the Goldfish also were specially colored blue in a nod to the film.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
Goldfish /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-06
Companies Involved
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