Partnership:

Toy Story 4 and Jo-Ann Stores, Inc.

Description:

Walt Disney Pictures promoted the theatrical release of TOY STORY 4 by partnering with Jo-Ann Stores, Inc. 

JOANN Stores celebrated TOY STORY 4 with hands-on events and a variety of licensed TOY STORY 4 craft kits and character fabrics in stores nationwide.

The branded items included in the collection include custom badges, creativity sets and slime kits. 

Partnership Opportunity:
Toy Story 4/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Jo-Ann Stores, Inc. /Retail
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-10
Companies Involved
Tuck

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