Walt Disney Studios partnered with Juicy Juice for a promotion celebrating the theatrical release of TOY STORY 4.
The partnership took the form of a special on-pack TOY STORY 4 takeover and promotion that kicked off May 1, 2019. Juicy Juice products rolled out with TOY STORY 4 branding and imagery being featured on their packaging.
In addition to the on-pack promotion, Juicy Juice and TOY STORY 4 also partnered for an online sweepstakes. Fans entered online at Juicy Juice's website for the chance to win prizes such as a child's movie ticket to TOY STORY 4, a TOY STORY 4 action figure from Mattel, a TOY STORY 4 activity pack and a Juicy Juice voucher.
The sweepstakes was open to legal residents of the United States who were at least 18 years old.
Female
Kids (6-11)
Tweens
Teens
Family
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Contest / Sweepstakes
Online
Product Giveaways
Signage
Social Media
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