Description:
Walt Disney Studios partnered with McDonald's for a promotion celebrating the theatrical release of TOY STORY 4.
The partnership consisted of a program in which TOY STORY 4 characters and branding were incorporated into McDonald's Happy Meals. McDonald's Happy Meals featured ten Happy Meal TOY STORY 4 toys for customers to collect.
The in-store promotion also consisted of themed apple slices, yogurt and milk jugs. Fans could also scan these Happy Meal toys with the McPlay App to unlock more branded TOY STORY 4 content.
Fans could also go to the McDonald's Happy Meal website to download TOY STORY 4 activity sheets.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Other
Branded Content
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-17
Companies Involved
Nanci D
Senior Director, Strategic Alliances/Brand Partnerships
tms 
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