Description:
Walt Disney Studios partnered with Ziploc for a promotion celebrating the theatrical release of TOY STORY 4.
The promotion consisted of Ziploc featuring TOY STORY 4 designs on Ziploc brand sandwich bags, snack bags and in-store packaging.
Not only did TOY STORY 4 characters such as Woody and Buzz appear on the packaging, but the bags themselves had decals featuring beloved characters from the franchise.
Partnership Opportunity:
Toy Story 4/Theatrical
Company:
Partner/Category:
Ziploc /Household
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-10
Companies Involved
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