Partnership:

TOY STORY 5 and Elmer's and Sharpie

Description:
Ahead of this summer's highly anticipated release of Disney and Pixar's "Toy Story 5"in theaters June 19, Sharpie® and Elmer's®- part of the Newell Brands portfolio- are launching a limited-edition collection of creative tools inspired by the film's iconic colors and characters including Woody, Buzz Lightyear, and Jessie. Rolling out nationwide, the lineup spans Sharpie Permanent Markers, Sharpie S-Note Creative Highlighters, Elmer's Glue Sticks, and Elmer's Slime Kits – designed for both kids discovering Disney and Pixar's "Toy Story" for the first time and adults who grew up with it – bringing the playful spirit of the beloved franchise into everyday creative moments and inviting fans to bring their own imagination to life. As a result, the collection is as giftable as it is functional.

The collection includes one-of-a-kind themed sets designed to make creativity easy and approachable across everyday moments – from labeling school supplies and organizing notes, to hands-on crafting and play. With character-driven packaging and limited-edition designs, the collection also serves as a Disney keepsake for fans looking to bring a piece of "Toy Story 5" into their everyday routines.

Additionally, in support of the collection and the film's theatrical marketing campaign, Sharpie® and Elmer's® have collaborated with Disney and Pixar to develop a :30 spot featuring products from both brands that take creativity to infinity and beyond.

"Sharpie and Elmer's have long been part of how people create, learn and express themselves at every age," said Kris Malkoski, President of the Learning and Development Segment at Newell Brands. "With Toy Story 5 continuing the franchise's legacy, this collaboration allows us to connect with fans to celebrate creativity in a way that feels both nostalgic and fresh right as we head into summer crafting and back-to-school season encouraging fans to use these tools to help create their own stories"

The Sharpie Collection

  • Sharpie Disney and Pixar's Toy Story 5 Permanent Markers: The set features iconic "Toy Story 5" characters on the pack and a limited-edition barrel design with the official film logo printed along each marker, making it a collectible. With bold film-inspired colors like Buzz Lightyear's signature greens and purples, and permanent ink that marks on most surfaces, these markers are designed for everything from labeling school supplies to creating character-inspired artwork.

  • Sharpie Disney and Pixar's Toy Story 5 S-Note Creative Highlighters: Designed with "Toy Story 5" artwork and vivid, high-contrast shades, these highlighters feature a versatile chisel tip that allows for both highlighting and creative expression – perfect for organizing notes or adding a creative pop of color to crafts.


The Elmer's Collection

  • Elmer's Disney and Pixar's Toy Story 5 Glue Sticks: The disappearing purple glue sticks we know and love – trusted by teachers, safe for kids, and now featuring iconic "Toy Story 5" characters on each stick, uses a disappearing formula for mess-free, easy application.

  • Elmer's Disney and Pixar's Toy Story 5 Slime Kits: Available in a range of count sizes, these "Toy Story 5"- inspired kits include themed glue colors and slime activators that create out-of-this-world textures and scents for DIY slime. Each kit comes with everything needed to mix, customize, and take slime creations to infinity and beyond.


"Our all-new movie, "Toy Story 5," celebrates the enduring power of storytelling to connect and inspire," says Lylle Breier, EVP Partnerships Promotions and Special Events at Disney, "and we are thrilled to be collaborating with Sharpie and Elmer's to encourage fans to express their creativity and let their imagination take them to infinity and beyond."

The "Toy Story 5" inspired-limited edition collection will be rolling out across Amazon, Walmart and Target just in time for summer crafting, gifting, and back-to-school shopping. Each product is available in various pack sizes fit for all creative needs, both in and out of the classroom:

To purchase and for more information about the Sharpie & Elmer's "Toy Story 5" collections, visit Amazon.com, Walmart.com, and Target.com.
Partnership Opportunity:
TOY STORY 5/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Elmer's and Sharpie /Household
Timing:
May 2nd Quarter 2026
Target:
Male
Female
Family
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Blogs
Direct Marketing
Online
Social Media
Created On:
2026-05-07
Last Modified on:
2026-05-12
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Tuck

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