Partnership:

TRADING SPACES and Home Depot

Description:

The Home Depot signed to be the category exclusive sponsor of Discovery Network series, TRADING SPACES that includes providing the budget, products and materials for the design projects on TRADING SPACES. The partnership runs from fourth quarter 2003 through third quarter 2004. Support will include The Home Depot TV spots across Discovery Networks stations, including The Learning Channel, Discovery Channel, Discovery Home & Leisure Channel and BBC America. The deal also provides The Home Depot with logo inclusion in numerous TRADING SPACES print ads, a direct mail campaign and the opportunity for The Home Depot to feature TRADING SPACES program content in their publications. Also included will be a sweepstakes and a variety of The Home Depot on-air vignettes featuring tips for home improvement.

Partnership Opportunity:
TRADING SPACES/Television
Company:
Discovery, Inc.
Partner/Category:
Home Depot /Retail
Timing:
4th Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-28
Companies Involved
Discovery, Inc.
Tuck

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