Partnership:

TRANSFORMERS: AGE OF EXTINCTION and Uber

Description:

Paramount Pictures and Western Star trucks partnered with Uber to promote the film TRANSFORMERS: AGE OF EXTINCTION with a giveaway offering Uber users from Dallas, Phoenix, and Los Angeles the opportunity to reserve a 15-minute ride in Optimus Prime for an “Uber Transformers” ride experience.

Partnership Opportunity:
TRANSFORMERS: AGE OF EXTINCTION/Theatrical
Company:
Paramount Pictures
Partner/Category:
Uber /App
Timing:
June 2nd Quarter 2014
Target:
Male
Tweens
Teens
Adults 18-24
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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