Partnership:

TRANSFORMERS and General Motors

Description:

GM and TRANSFORMERS teamed up with a "Transform your Auto Sale." The characters of the movie were based on GM vehicles. On autobotsrollout.com featured commercials, exclusive footage, and autobot profiles for TRANSFORMERS.

Partnership Opportunity:
TRANSFORMERS/Theatrical
Company:
Paramount Pictures
Partner/Category:
General Motors /Automotive
Timing:
July 3rd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-12-09
Companies Involved
Tuck

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