Partnership:

Transformers and Target

Description:
Target and Hasbro have teamed up for the Transformers Generations Target Optimus Prime and Autobot Bullseye. The special edition set features Autobot leader Optimus Prime in an alt mode bearing the livery of a Target delivery truck. Always one to travel with a companion, Target’s famed mascot Bullseye is reimagined as a package that turns into an Autobot version of the iconic dog. Preorders are open now with delivery slated for June.
Partnership Opportunity:
Transformers/Toys
Company:
Hasbro
Partner/Category:
Target /Retail
Timing:
Current
Target:
Male
Female
Family
Adults
Adults 45-54
Adults 35-44
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Created On:
2024-03-18
Last Modified on:
2024-05-06
Companies Involved
Target
Lindsey C
Lindsey C Partnerships & Location Based Entertainment - North America Hasbro
Tuck

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