Description:
Paramount Pictures teamed up with Burger King to promote the theatrical release of TRANSFORMERS: DARK OF THE MOON. Beginning June 20, 2011, Burger King included a free TRANSFORMERS Flip-Out toy with every purchase of a BK Kids Meal. Customers could also redeem the 4-digit codes attached to the toys on the BK Kids website to collect a virtual reward.
Partnership Opportunity:
TRANSFORMERS: DARK OF THE MOON/Theatrical
Company:
Partner/Category:
Burger King /Dining
Timing:
June 2nd Quarter 2011
Target:
Male
Kids (6-11)
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
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