Partnership:

TRANSFORMERS: DARK OF THE MOON and Candy Mania

Description:

Paramount Pictures teamed up with Candy Mania to promote the theatrical release of TRANSFORMERS: DARK OF THE MOON. Bazooka Candy Brands made a Transformers-branded candy line and online game "Victory is Sweet" to support the summer release of TRANSFORMERS.

Partnership Opportunity:
TRANSFORMERS: DARK OF THE MOON/Theatrical
Company:
Paramount Pictures
Partner/Category:
Candy Mania /Retail
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Tuck

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