Partnership:

TRANSFORMERS: DARK OF THE MOON and Hasbro

Description:

Paramount Pictures teamed up with Razer, under license from Hasbro, to promote the DVD release of TRANSFORMERS: DARK OF THE MOON. Razer released a unique TRANSFORMERS: DARK OF THE MOON collector`s edition product line of computer and gaming accessories. Branded computer accessories included a gaming mouse, gaming mouse mat and laptop case. Mouse and laptop case options include Optimus Prime, Bumblebee, Megatron and Shockwave; while the mouse mat is dual sided: one side represents the Autobots with a speed-enhancing surface, the other of the Decepticons with a control-enhancing surface. TRANSFORMERS: DARK OF THE MOON was released on DVD/Blu-ray Sept. 30th, 2011.

Partnership Opportunity:
TRANSFORMERS: DARK OF THE MOON/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hasbro /Toys
Timing:
September 3rd Quarter 2011
Target:
Male
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Tuck

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