Description:
Paramount Pictures and Kraft Heinz partnered to launch Lunchables themed with TRANSFORMERS ONE. Five limited-edition Lunchables were branded with TRANSFORMERS ONE film characters, with direction on how kids could build their very own characters out of Lunchables Cracker Stackers. The partnership also included a chance to win Fandango Movie Tickets to see TRANSFORMERS ONE in theaters.
Partnership Opportunity:
TRANSFORMERS ONE/Theatrical
Company:
Partner/Category:
Kraft Heinz /CPG
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Tweens
Kids (6-11)
Female
Family
Adults 35-44
Adults 25-34
Tweens
Kids (6-11)
Promotional Elements:
Branded Content
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2024-09-03
Last Modified on:
2024-09-04
Taylor (
Executive Director, Marketing Partnerships
Paramount Pictures 
Michelle H
EVP, Global Partnerships
Paramount Pictures
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