Partnership:

TRANSFORMERS: THE LAST KNIGHT and SONIC Drive-In

Description:

Paramount Pictures and SONIC Drive-In partnered to promote the latest installment of the TRANSFORMERS movie franchise, TRANSFORMERS: THE LAST KNIGHT, with a new lineup of icy Slushes and a chance to win thousands of prizes with the SONIC "Transform Your Summer" sweepstakes.

SONIC’s Transformers: The Last Knight Slushes came in a series of unique flavors representing three of the film’s most popular characters inspired by Hasbro’s iconic toy line: OPTIMUS PRIME®, BUMBLEBEE®, and MEGATRON®. To activate, fans had to stir the concoction to create a refreshingly one-of-a-kind, icy flavor adventure.

Starting May 29, guests could also participate in the “Transform Your Summer” sweepstakes by visiting sonicdrivein.com/transformersmovie and entering the unique sticker code delivered with their SONIC order for a chance to win. Prizes included Chevy Camaros®, trips to Los Angeles, Fandango movie tickets, My SONIC gift cards and more. The promotion was also supported with custom :30 TV spots featuring SONIC’s “Two Guys” campaign and custom ILM visual effects, as well as, SONIC’s Wacky Pack Kids program featuring co-branded sticker packs and a mobile app photo booth experience.
Partnership Opportunity:
TRANSFORMERS: THE LAST KNIGHT/Theatrical
Company:
Paramount Pictures
Partner/Category:
SONIC Drive-In /Dining
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Micro site
Online
Radio Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-08-17
Companies Involved
Tuck

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