Partnership:

Trident and Instagram

Description:

Trident Gum partnered with Instagram as well as hip-hop star T-Pain on a promotion that offered fans the chance at a free trip to the Grammy Awards or $10,500 in cash.

The partnership consisted of a sweepstakes for Instagram users. To participate, Instagram Users would mix their own beats using a custom augmented reality filter and then share them to Instagram using the hashtags #Trident Gum, #Sweepstakes and #ChewTunes. To enter, users had to scan a QR code inside specially-marked Trident Gum Chew Tunes packs that allowed them access to the experience.

The contest ran through November 1, 2020 with the grand prize winner being selected on November 2.

Partnership Opportunity:
Trident/CPG
Company:
Mondelēz International
Partner/Category:
Instagram /App
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Other
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-07-17
Companies Involved
Mondelēz International
Tuck

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