Partnership:

Trolls and General Mills

Description:

DreamWorks Animation and General Mills teamed up to celebrate the November release of TROLLS by helping both kids and parents "unleash their inner Troll." Inspired by the TROLLS' playful energy, promotional cereal packaging alongside limited edition TROLLS fruit snacks were released. Fans could collect all four free TROLLS boppers in participating Big G cereal boxes including Cheerios, Lucky Charms, Reese's Peanut Butter Puffs, Trix, and Cookie Crisp. Fans were encouraged to use TROLLS cereal and fruit snacks to create to Trolls Rainbow Cereal Snack Mix. 

The partnership also included a giveaway where one lucky fan received a $50 gift card to see TROLLS in theaters, TROLLS full size cereal box with TROLLS Bopper, TROLLS fruit snack box, and product coupons for TROLLS Go-GURT and TROLLS refrigerated place & bake cookie dough.

Partnership Opportunity:
Trolls/Theatrical
Partner/Category:
General Mills /CPG
Timing:
4th Quarter 2016
Target:
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Premiums / Giveaways
On Pack
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-03-21
Companies Involved
Tuck

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