Partnership:

Trolls and McDonald's

Description:

Dreamworks Animation partnered with McDonald's for a promotional effort that offered six characters from the movie TROLLS in their Happy Meals. The toy packs included a coloring pencil with detachable troll head, coloring book, and sticker pack. The toys could also be scanned to unlock various TROLLS themed activities and games on a tablet or smart phone device.

 

Partnership Opportunity:
Trolls/Theatrical
Partner/Category:
McDonald's /Dining
Timing:
October 4th Quarter 2016
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Signage
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-03-21
Companies Involved
Tuck

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