Partnership:

Trolls and United Nations & Food and Agriculture Organization

Description:

Dreamworks Trolls partnered with the United Nations and the UN Food and Agriculture Organization (FAO) to encourage healthy diets and sustainable living. 

As part of the International Year of Fruits and Vegetables, the Trolls encouraged their fans to become food heroes by taking actions such as eating healthy and reducing food wastes and adding these actions to the United Nations' ActNow initiative. 

The partnership launched the #TrollFoodHeroes digital and online campaign to enlist more food heroes and spread awareness to viewers on food sustainability. 

In early 2022, the UN will release a special edition sheet of UN stamps featuring artwork from the campaign.

Partnership Opportunity:
Trolls/Television
Company:
DreamWorks Animation
Partner/Category:
United Nations & Food and Agriculture Organization /Non-Profit Organizations
Timing:
November 4th Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Branded Content
Media Elements:
Influencers / Brand Ambassadors
Micro site
Mobile
Online
Social Media
Created On:
2021-11-19
Last Modified on:
2021-11-19
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Tuck

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