Partnership:

TROLLS BAND TOGETHER and ShineWater

Description:

ShineWater, the only ready-to-drink beverage on the market that provides 100% of your daily dose of Vitamin D, partnered with DreamWorks Animation for the new chapter in the blockbuster musical franchise, TROLLS BAND TOGETHER.

ShineWater was the only beverage brand to partner with DreamWorks Animation for the launch of the film and the limited-edition cans featured the brand’s newest flavor, Tropical Lemonade, along with ShineWater’s full lineup of beloved flavors, and reflect fan-favorite characters from the film. The partnership also featured limited-edition packaging for the brand’s pouch format, which is the only nutrient-enhanced water available in kids’ pouch size.

ShineWater debuted the limited-edition TROLLLS BAND TOGETHER cans and pouch packaging ahead of the film’s Nov. 17 release. The National promotion also included custom-branded shippers and POS at ShineWater’s participating retail accounts, consumer sweepstakes, digital billboards in top markets, a social, digital and influencer campaign, all designed to promote the collaboration between the film and ShineWater.

Partnership Opportunity:
TROLLS BAND TOGETHER/Theatrical
Company:
Universal Pictures
Partner/Category:
ShineWater /Beverages
Timing:
November 4th Quarter 2023
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Banner Ads
Direct Marketing
Influencers / Brand Ambassadors
Mobile
Online
Social Media

Website and Social Media

Created On:
2023-11-01
Last Modified on:
2023-11-01
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