Partnership:

TROLLS WORLD TOUR and McDonald's

Description:

Universal Pictures partnered with McDonald's for a Happy Meal program promoting the release of TROLLS WORLD TOUR On Demand.

The partnership consisted of a Happy Meal program in which TROLLS WORLD TOUR branding was used on McDonald's Happy Meals in addition to Happy Meal toys patterned after the characters.

In addition to the contents and packaging of the Happy Meals, there was TROLLS WORLD TOUR signage in-store at McDonald's locations as well as the McDonald's website. 

The McDonald's website also included interactive TROLLS WORLD TOUR content including downloadable activity sheets with more TROLLS WORLD TOUR content available through the McPlay app.

Partnership Opportunity:
TROLLS WORLD TOUR/Theatrical
Company:
Universal Pictures
Partner/Category:
McDonald's /Dining
Timing:
May 1st Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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