Partnership:

TROLLS WORLD TOUR and PÜR

Description:

Universal Pictures partnered with PÜR to promote the release of TROLLS WORLD TOUR. 

The partnership consisted of PÜR launching a makeup collection inspired by the film. Universal Pictures collaborated with PÜR to create six palettes featuring six shades inspired by TROLLS WORLD TOUR. The collection also included a highlighter/blush trio and a sparkly pink lip gloss.

The entire TROLLS WORLD TOUR collection was available on PÜR's offical website ahead of the film's release.

Partnership Opportunity:
TROLLS WORLD TOUR/Theatrical
Company:
Universal Pictures
Partner/Category:
PÜR /Health & Beauty
Timing:
April 2nd Quarter 2020
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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