Description:
Universal Pictures partnered with Snapchat to promote the streaming premiere of TROLLS WORLD TOUR
The partnership consisted of Universal collaborating with Snapchat to create an augmented reality lens that allowed users to filter their selfies to turn themselves into TROLLS WORLD TOUR characters. Due to the COVID-19 pandemic, TROLLS WORLD TOUR skipped its theatrical release and Snapchat helped promote its streaming debut.
The TROLLS WORLD TOUR Snapchat lens was available on the mobile app as well as on the desktop version which allowed users to decorate their video calls from home with TROLLS WORLD TOUR imagery.
Partnership Opportunity:
TROLLS WORLD TOUR/Streaming
Company:
Partner/Category:
Snapchat /App
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-14
Companies Involved
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