Partnership:

Troop Zero and Bitsbox

Description:

Amazon Studios partnered with Bitsbox, the STEM subscription box for kids,  for a promotion featuring the streaming movie TROOP ZERO.

The promotion consisted of Amazon collaborating with Bitsbox to offer a special TROOP ZERO app project for free in subscription boxes delivered to kids in February 2020. The giveaway celebrated TROOP ZERO while furthering the Bitsbox mission to engage children in STEM.

In addition to the co-branded coding project, TROOP ZERO: The App, Bitsbox was also featured by Amazon as the Deal of the Day on January 19 with an offer for 50% off the first box with the purchase of a new Bitsbox subscription.

Partnership Opportunity:
Troop Zero/Streaming
Company:
Amazon Studios
Partner/Category:
Bitsbox /Educational
Timing:
January 1st Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-27
Companies Involved
Amazon Studios
Tuck

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