Partnership:

Troye Sivan and Lenovo

Description:

Universal Music's Troye Sivan partnered with Lenovo Yoga for the return of the award-winning music creative program, For All Creators. The program celebrates the power of technology to empower creativity and self-expression. 

Lenovo and Troye Sivan launched the program across social channels by encouraging creators across North America to submit a sketch, mood board or collage that bring alive various creations and themes outlined on the program's microsite. The winners will be selected by a jury that includes Troye Sivan and will have the opportunity to video chat with Sivan and a notable designer to discuss their idea and conceptualize the art installation together. The art installation will be at Troye Sivan's exclusive performance to celebrate the Art Basel in Miami Beach. 

The winning creators will be gifted a Lenovo Yoga laptop, have integration into the art installation, receive a Best Buy Creative pack and more. 


Partnership Opportunity:
Troye Sivan/Music
Company:
Universal Music Group And Brands
Partner/Category:
Lenovo /Tech
Timing:
4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-11-05
Last Modified on:
2021-11-08
Tuck

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