HBO and T Mobile teamed up to promote the television show TRUE BLOOD with the TRUE BLOOD They Live Among Us Sweepstakes. To enter, participants visited www.livingvampires.com and submitted an online entry form. Participants then received one entry form for registering and additional entry forms for each code they entered. Codes were acquired on the site by watching videos and playing with widgets. One grand prize winner received $10,000. Fifty six instant winners received an iTunes gift card for $15. The contest ended October 19, 2008.