Partnership:

Truly and Sugarfina

Description:

Truly Hard Seltzer partnered with luxury candy brand Sugarfina on a signature line of nonalcoholic gummies inspired by Truly.

The partnership consisted of Truly collaborating with Sugarfina to create the collection of co-branded candies. The collection included four signature fruit-flavored nonalcoholic gummies that were inspired by the flavors found in Truly's Tropical Mix Pack.

The Truly-infused gummy bears were available in four flavors: Watermelon Kiwi, Pineapple, Mango, and Passion Fruit.

Partnership Opportunity:
Truly/Beverages
Partner/Category:
Sugarfina /CPG
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-30
Last Modified on:
2021-07-08
Companies Involved
Tuck

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