Partnership:

TURBO and Firestone Tires

Description:
DreamWorks Animation and Firestone partnered with one another to promote the film, TURBO. From May 19th-July 19th, 2013, Firestone created a TURBO Tire promotion for customers who purchased four eligible Firestone tires. The eligible tires were: Destination (A/T, LE, LE2, M/T, S/T) Firehawk Wide Oval (A/S, Indy 500). Customers received a $50 Firestone prepaid Mastercard and a TURBO Movie Pack. The movie pack included 4 adult movie tickets and 4 concession vouchers. In addition to the in-store promotion, Firestone created a TURBO Sweepstakes. Customers could enter for a chance to aboard a Royal Caribbean International Cruise. The grand prize included a round-trip air transportation, hotel accommodations, 8 day/7 night cruise for four, and a $500 Firestone Prepaid MasterCard. The cruise included a character dining/parades, ice/aqua show, photo opportunities, 3D films, and more. TURBO zoomed into theaters on July 17th, 2013.
Partnership Opportunity:
TURBO/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Firestone Tires /Automotive
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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