Description:
DreamWorks Animation partnered with IndyCar for the film TURBO. DreamWorks secured rights to use IndyCar`s trademarked names and images and featured the Indy 500 in the film. Also some of IndyCar`s drivers will be depicted in the film. TURBO released in theaters July 2013. http://www.deadline.com/2012/03/dreamworks-animation-forges-alliance-with-racing-groups-to-support-turbo/
Partnership Opportunity:
TURBO/Theatrical
Company:
Partner/Category:
IndyCar /Sporting Goods
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
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