Partnership:

DreamWorks Animation and L'Oreal Kids

Description:

DreamWorks Animation partnered with L`Oreal Kids for their upcoming film, TURBO. Some of the characters from the movie, like TURBO, Burn, White Shadow, and Smoove Move, were featured on L`Oreal Kids shampoo. The scent that the four characters appeared on were mango-orange, blueberry, apple, and strawberry. TURBO will be released in theaters on July 17th, 2013.

Partnership Opportunity:
/Theatrical
Company:
DreamWorks Animation
Partner/Category:
L'Oreal Kids /Health & Beauty
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Companies Involved
Tuck

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