Partnership:

Turning Red and Fly By Jing

Description:

Fly By Jing, a woman-owned company that sells sauces, pastries, and frozen foods inspired by Chengdu, China, teamed up with Walt Disney Studios to promote TURNING RED.

Fly By Jing debuted a limited-edition collectible lunch box. The lunch box featured Fly By Jing’s Shorty Spice Trio to celebrate the movie, which was the first to feature an Asian main character.  Each lunch box, a great box for storing the spices or for using as an actual lunch box, purchased included the Shorty Spice Trio and two deluxe sticker sheets that feature TURNING RED characters and Fly By Jing designs.

Partnership Opportunity:
Turning Red/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Fly By Jing /CPG
Timing:
March 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Collectible
In-Store / Retail
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2022-02-15
Last Modified on:
2022-02-16
Companies Involved
Tuck

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