Partnership:

Turning Red and Toyota

Description:

Toyota collaborated with Walt Disney Studios to promote the release of TURNING RED and Toyota’s new Corolla Cross.

The TV Spot highlights Domee Shi, the director of TURNING RED, and how she became the first Asian/Female Director of a feature film at Pixar. It also highlights Toyota’s new SUV, the Corolla Cross, by showing off its functionality and many of its cool features.

Toyota sponsored the red-carpet premiere of the movie in Hollywood, CA. The Corolla Cross was placed on the red carpet and the logo was visible on the step and repeat.

Partnership Opportunity:
Turning Red/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Toyota /Automotive
Timing:
March 1st Quarter 2022
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Media Elements:
Signage
Social Media
Sponsorship
Transportation
TV Spot

Website and Social Media

Created On:
2022-03-04
Last Modified on:
2022-03-07
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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