Partnership:

Turning Red and Weee!

Description:

Walt Disney Studios and Weee!, the largest Asian and Hispanic grocery store in North America, partnered to promote the Disney+ release of TURNING RED.

Weee! developed 3 recipes for staple foods in the movie, TURNING RED. Each recipe had a list of ingredients that can be found at Weee! stores and instructions for how to make it yourself.

Weee! also sponsored the “Weee! Watchbox Sweepstakes” for some lucky fans to watch the movie with plenty of tasty treats and other fun prizes.

There were two ways to enter:

1.     Weee! Purchase: Place an order on the Weee! platform- it must have been fulfilled by the Sweepstakes deadline

2.     AMOE: filling out this form

There were three total winners.

·      One won greeting cards from Weee!

·      One won Weee! branded merchandise

·      The final winner won other fun prizes such as a Fly By Jing lunchbox, 2 branded cans of Lychee Sanzo, and a set of curated viewing snacks

This sweepstakes was only open to people in the US and D.C. who were 18 or older.

Partnership Opportunity:
Turning Red/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Weee! /Retail
Timing:
March 1st Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-01
Last Modified on:
2022-03-01
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.